According to Accenture, artificial intelligence (AI) is expected to help increase labour productivity by up to 40% and potentially double annual economic growth rates by 2035. But for organisations to capitalise on these and other benefits, decision-makers must ensure AI effectively integrates into existing operations. AI must be treated like any other hyped technology; the focus must be on addressing specific business challenges that provide a return on the investment needed. Adding impetus to the rush towards implementing AI and its related technologies is the perception that the majority of early adopters have already achieved economic benefits, as outlined in the 2017 Deloitte State of Cognitive Survey. Even so, AI hasn't always enjoyed positive reviews. Some see it as threatening employment.